_lhermann’s avatar_lhermann’s Twitter Archive—№ 11,403

    1. 8 good reasons for a happier life with B2B SaaS: 1. So many untapped $1M niches where large corps say "not worth it for us". 2. Your competitors think SEO is a government agency. 3. Customers report bugs while praising your product.
  1. …in reply to @_lhermann
    4. You can charge 4x B2C prices with self service, $32/month instead of $8/month. 5. You can charge 10x B2C prices with custom invoices, $960/year instead of $8/month. 6. Users are surprised about your "fast" customer service when you reply within 2 days.
    1. …in reply to @_lhermann
      7. High CLTV because happy customers keep coming back for years. 8. Users will actually read the documentation.
      1. …in reply to @_lhermann
        And 3 drawbacks, because life can't just be flowers and unicorns: 1. These niches, as plentiful and blatantly obvious to insiders as they are, can be hard to find for industry outsiders. 2. Problems are more complex and unintuitive, so it's extra important to listen to users.
        1. …in reply to @_lhermann
          3. Slow growth, but long customers loyalty. 4. You don't want to build a B2C product never again. (* 4 drawbacks actually)