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Most people don't understand why I like B2B SaaS, or even what it is. My product stagetimer.io is 3 years old, makes €200k+ revenue per year, and is B2B. It has some real advantages, but also drawbacks. Let me spitball a bit:Permalink On twitter.com
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1. B2B does not mean sales! People think you always need outbound sales. You don't! Self-checkout works fine. Some of our biggest customers do self-checkout. Most people in large companies have R&D budgets and can make <$5k/year purchases on credit card. No sales calls required.Permalink On twitter.com
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2. Selling to businesses is chill Our business clients value Stagetimer a lot. They tell us so. They send us pictures using it and offer to write case studies. Even if Stagetimer doesn't meet their need, they are very friendly.Permalink On twitter.com
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3. Clients pay more! People complain when $11.99 Spotify goes to $12.99 a month. At that price you need 85k paying users to get to $1M revenue. Business clients pay $45/mo per seat for a team of 10. That's $5400/year for one customer! We have customers like that. It's normal.Permalink On twitter.com
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4. Support is easy! Our clients are happy when we answer in one business day. They feel comfortable using email and don't expect instant on-site chat. They take the time to report bugs and mostly answer further questions.Permalink On twitter.com
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5. Clients are loyal, for years! If Stagetimer fits someone's need, they usually come back. "I don't need it anymore" is our most common cancel reason. Often the same users come back if they need it again. Even after years!Permalink On twitter.com
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6. Marketing is hard! Maybe 5 of my 11k Twitter followers are my users. There's very low volume for most of our high-converting keywords. It's near impossible to find copywriters with knowledge of our niche. We grow slowly. It's hard for a bootstrapped B2B business to grow fast.Permalink On twitter.com
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What's your take on B2B SaaS? Anything I missed?On twitter.com