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@DmytroKrasun It is very very hards to answer "why" questions with analytics. @threehourcoffee has a person that can do that kind of magic, but I forgot her name 😆.
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@DmytroKrasun @threehourcoffee But best is to straight up ask. When someone churns, ask them why. Then figure out who comes to your website and why. @lizmhermann checks our paid clicks every week and excludes unrelated keywords for that reason.