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We grew our Google clicks from 0 to 3,500/month in ~1.5 years. In hindsight, easy. But what if you are at 0 right now? What should you do? I didn't have funding. I didn't have experience. We only had our wits. This is how we did it ...On twitter.com
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1. The first problem was not keyword research, or article word count, or a content calendars. No. Just one simple question: Who needs my thing? Stagetimer was hideous and had only a single feature: Count time in the browser. My assumption: Video producers and event managers!Permalink On twitter.com
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2. But the next question is the most important: What do these people care about? Once you know that, the rest becomes easy! I went on Reddit to find them and see what they talk about. I even posted my thing and got direct feedback. Invaluable when you are at 0.Permalink On twitter.com
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3. Next I created a landing page. It was not pretty, but it addressed the main points my users wanted to know. No WordPress or fancy stuff. I made it in plain HTML. 👉web.archive.org/web/20201230064346/https://stagetimer.io/Permalink On twitter.com
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4. I wanted some stats to look at. So I went to search.google.com/search-console/ and registered my domain there. It tells you how people find you on Google. And, most importantly, what search terms they use. But it will take a few months before you see real data.Permalink On twitter.com
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5. In the meantime I added a second landing page. More surface for SEO 💪 Even wrote an entire thread about it (that nobody read): @_lhermann/1428025421199720455 Did it work? No. This page never saw many clicks. 🤷♂️ Turns out, "Studios" were not interested.Permalink On twitter.com
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6. Out of ideas, we used our first revenue to contract @JIC94 to do keyword research and write 3 articles. Two of these articles are our top pages to this day. 👉 It takes ~3 months for pages to rank 👉 Articles with how-to's, examples and freebies work wellPermalink On twitter.com
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7. Documentation Documentation is great: 👉 Answers user questions 👉 Includes many keywords related to your product Best practice: 👍 Not on a subdomain 👍 Use simple language 👍 Many pictures (with alt-text) 3 out of our Top 10 pages are non-SEO-optimized doc pages!Permalink On twitter.com
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8. Programmatic SEO This is where the real money is made. I found a nice way to auto-generate 3000 pages with (more-or-less) meaningful content: @_lhermann/1610963541762400256?s=20&t=OSjLWwfk4-6GtMr_Cu1bOwPermalink On twitter.com
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9. You remember step 4, the Google Search Console? After some month passed I went back to check what keywords we rank for. Then use their language to your advantage. Like "presentation time online" instead of "cloud-based timer solution".Permalink On twitter.com
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That's it. I'm not a SEO expert and we don't schedule X blog posts every month. 👉 Make sure content is relevant and understandable 👉 Understand what your users look for 👉 Write content when its needed 👉 It's okay to use ChatGPTPermalink On twitter.com
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I like to share these behind-the-scenes of a bootstrapped business. If you liked it, follow me 😄Permalink On twitter.com