_lhermann’s avatar_lhermann’s Twitter Archive—№ 2,874

          1. Someone buys a Pro subscription on our website. How do we know where they came from? Was it Google ads. Was it a newsletter? It's a hard question to answer! Here's how we do it. (A small 🧵)
            oh my god twitter doesn’t include alt text from images in their API
            Permalink On twitter.com Twitter logo _lhermann’s avatar ♻️ 1 Retweets ❤️ 13 Favorites Mood -1 🙁
        1. …in reply to @_lhermann
          For example, on Product Hunt when you click on "Visit" it redirects to your page with a ref=producthunt parameter in the URL. We capture that value and store it in the browser for later.
          oh my god twitter doesn’t include alt text from images in their API
          Permalink On twitter.com Twitter logo _lhermann’s avatar ❤️ 5 Favorites Mood 0
      1. …in reply to @_lhermann
        When a user creates an account, it adds a row to airtable. Airtable is our CRM. @lizmhermann tends and cultivates this table.
        oh my god twitter doesn’t include alt text from images in their API
        Permalink On twitter.com Twitter logo _lhermann’s avatar ❤️ 3 Favorites Mood 0
    1. …in reply to @_lhermann
      If a user makes a purchase, Liz updates the air table row (manually by now).
      oh my god twitter doesn’t include alt text from images in their API
      Permalink On twitter.com Twitter logo _lhermann’s avatar ❤️ 3 Favorites Mood 0
  1. …in reply to @_lhermann
    Now the stored value from earlier comes into play. After the login the value gets added to the user's airtable entry.
    oh my god twitter doesn’t include alt text from images in their API
    On twitter.com Twitter logo _lhermann’s avatar ❤️ 3 Favorites Mood 0
    1. …in reply to @_lhermann
      For Google ads we use a link with parameters like utm_campaign=google_july_1 This is how we know 😃
      Permalink On twitter.com Twitter logo _lhermann’s avatar ❤️ 6 Favorites Mood +4 🙂