_lhermann’s avatar_lhermann’s Twitter Archive—№ 1,348

  1. We analyzed 80+ websites of our customers to understand our market. 👉 Turns out, it's very easy to make your website stand out from most of your competition! Here's how 👇 1/6
    1. …in reply to @_lhermann
      👉 Write what you do That's no joke. On many websites it's not evident what they actually do. Bad example: "Our clients can rely on us to formulate satisfactory solutions" Good example: "Live event production and design" 2/6
      1. …in reply to @_lhermann
        👉 Write where you are It's surprisingly hard to find out where businesses are, sometimes we couldn't even determine the country! If you serve an area, show it clearly. If your service is fully online, then it's not as important. 3/6
        1. …in reply to @_lhermann
          👉 Don't only show a picture or slider above the fold Pictures, or even videos, are not a good answer to the "what do you do?" question. Use the space instead to write what you are about. The picture is complementary. Good example: teamdsc.com.au/ 4/6
          1. …in reply to @_lhermann
            👉 Show the team It conveys so much information. Who are you? How big is your team? Who are the people that I want to hire? It makes you much more rememberable. Good example: commsvnext.com/the-vision/ 5/6
            1. …in reply to @_lhermann
              Here on Twitter there are lots of apps for the creator community, and their websites are nice and shiny. But if you look outside this bubble there is so much potential to stand out! 6/6