_lhermann’s avatar_lhermann’s Twitter Archive—№ 1,024

              1. How did I write my landing page? A step by step breakdown 👇
                oh my god twitter doesn’t include alt text from images in their API
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            1. …in reply to @_lhermann
              1 The title explains what stagetimer does. The subtitle explains how. It took me ~20 iterations to get the headline right. If you only read this, you should know what the app is about.
              oh my god twitter doesn’t include alt text from images in their API
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          1. …in reply to @_lhermann
            2 The hero image shows the app's main screen. I tried to avoid generic "man with computer" images. I also think screenshots are boring, hence the screenshot-on-a-laptop version.
            oh my god twitter doesn’t include alt text from images in their API
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        1. …in reply to @_lhermann
          3 The social proof section. These two are the only people who sent me pictures of using my app (that I'm allowed to publish, thank you 🙏). So I just cheated and used the third slot to ask for more pictures 😁
          oh my god twitter doesn’t include alt text from images in their API
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      1. …in reply to @_lhermann
        4 The features section. It explains stagetimer in the easiest and quickest way possible. Notice the headline highlights a USP.
        oh my god twitter doesn’t include alt text from images in their API
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    1. …in reply to @_lhermann
      5 The objections section. It disarms objections people have, repeats the main use case and shows possible ways to use the my app. I am using "hey, he is like me!" language here.
      oh my god twitter doesn’t include alt text from images in their API
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  1. …in reply to @_lhermann
    6 The founder's story. It tells how I came up with the idea to scratch my own itch. It shows how I combine my audio/video interest with my software developer profession. There is also my face to show that a real dorky human is behind the app 😄
    oh my god twitter doesn’t include alt text from images in their API
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    1. …in reply to @_lhermann
      7 The final call to action. Notice that I don't ask people to buy. I just explain how to use the free version of the app and point them to my mailing list. I believe whoever sees value in my pro features will pay for them.
      oh my god twitter doesn’t include alt text from images in their API
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      1. …in reply to @_lhermann
        Finally, I don't try to deceive, fake or push anyone. Everything is there to present the app in the most simple and convincing way possible. Live version here 👉 stagetimer.io/for-studios/
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        1. …in reply to @_lhermann
          Learned everything from @GoodMarketingHQ (marketingexamples.com/conversion/landing-page-guide) and @Julian (julian.com/guide/growth/landing-pages), thank you 🙏 Tell me where I messed up 👀
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