_lhermann’s avatar_lhermann’s Twitter Archive—№ 871

      1. 1/4: "What gets measured gets managed" and what doesn't get measured "WILL hurt you" 👉 Because it leads to spending ad dollars in the wrong place
        oh my god twitter doesn’t include alt text from images in their APIoh my god twitter doesn’t include alt text from images in their API
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    1. …in reply to @_lhermann
      2/4: "Customer Acquisition Cost" and "Customer Lifetime Value" are important numbers 👉 How much do I spend for a new customer? How much profit will this customer generate during his/her lifetime? Then CAC < CLV 💸
      oh my god twitter doesn’t include alt text from images in their API
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  1. …in reply to @_lhermann
    3/4: "build and own [your] marketing assets" 👉 A social media following can be taken away tomorrow, a website or email list is yours
    oh my god twitter doesn’t include alt text from images in their API
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    1. …in reply to @_lhermann
      4/4: "The most dangerous number" is one (1) 👉 To rely on one source for leads or one marketing channel is like a "single point of failure" in software
      oh my god twitter doesn’t include alt text from images in their API
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      1. …in reply to @_lhermann
        From chapter 3 of "The 1-Page Marketing Plan" by Allan Dib
        oh my god twitter doesn’t include alt text from images in their API
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