👨💻I'm a developer turned SaaS founder. Today I learned about crafting the marketing copy that ...
1/3: "purchasing is done with emotions and justified with logic after the fact"
👉 Learn what triggers customers, copy needs to address emotional hot buttons
2/3: "good marketing is always customer and problem/solution focused"
👉 In your copy take the customer through a journey from problem to solution to proof. Check image for an example.
3/3: "always choose clarity over cleverness"
👉 "Fast Plumbing Repairs" is a better name than "Aqua Solutions". If you have to explain it, it's a bad name.