_lhermann’s avatar_lhermann’s Twitter Archive—№ 865

    1. 👨‍💻I'm a developer turned SaaS founder. Today I learned about crafting the marketing copy that ... 1/3: "purchasing is done with emotions and justified with logic after the fact" 👉 Learn what triggers customers, copy needs to address emotional hot buttons
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  1. …in reply to @_lhermann
    2/3: "good marketing is always customer and problem/solution focused" 👉 In your copy take the customer through a journey from problem to solution to proof. Check image for an example.
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    1. …in reply to @_lhermann
      3/3: "always choose clarity over cleverness" 👉 "Fast Plumbing Repairs" is a better name than "Aqua Solutions". If you have to explain it, it's a bad name.
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      1. …in reply to @_lhermann
        From "The 1-Page Marketing Plan" by Allan Dib
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